"Make everything as simple as possible, but not simpler." Albert Einstein.
In a world where complex is often considered "better", I tend to think that less often equals more. Whether it is an expensive toy for a child or an ever expanding list of features and benefits for a product or service, it is quite likely the simple stuff is the solution that works best. This very cute video below reminded me that we can never forget that simple things often work with amazing results.
It takes some insight and effort to train ourselves to identify the signal through the noise, to cut through the clutter of too much choice. To not fall into the trap of trying to appeal to everyone and over-think the process of what really matters for our audience as marketers and communicators. Dan Ariely speaks of our human nature, these situations and phenomena in his book Predictably Irrational. It is a great read if you are looking to challenge how you think you think.
Hat tip to Michael O'Conner-Clarke for the video.
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