This is the first episode of the Client Side Podcast, an audio complement to the Client Side Blog. Unlike its text companion the podcast is a more conversational look at the world of modern marketing. While the focus here is on the digital side of things, the podcast is certainly not exclusively about hi-tech marketing solutions. This episode looks at news items about children and marketing, contains tips on how to get ahead as a new media marketer, and features some great music. This series promises to be a fun way to learn the tricks of the trade.
Show Notes
- 00:00 Intro Music.
- 00:45 Why start another podcast?
- 02:50 Marketing News Items.
- 03:15 Wal-Mart's Toyland.
- 04:55 Fifth Graders: the next generation of podcasters.
- 06:00 Warner Brother revitalizes Scooby-Doo for Halloween.
- 07:05 This Hilarious House of Frightenstein, misses the mark.
- 09:20 MTV selling ad space using psychographics.
- 10:30 MySpace audience getting older.
- 12:15 Social Networking sites slump a little in September.
- 13:10 Adjusting the pitch: Tips for New Media Marketers.
- 17:20 Outro Music (Full Song), "Remember" by Black Lab.
Download Episode #1 - Introducing the sound from the Client Side

Technorati Tags: The Client Side Podcast Canadian Podcasts Business Podcasts Marketing Communications Marketing News
Congrats on your 1st podcast Michael. Pretty good choice of music as well...
Hey Michael! You did it! Well done. Believe me it gets easier. Great job on episode 1. Here's to many more...
Terry
Thanks guys. It took a while to learn the ropes and get comfortable enough to hit publish. Terry, thank you for giving me an opportunity to co-host IPR over the summer, it got the podcast fever going!