Subscribe to this blog feed Subscribe to this podcast feed

Recent Entries

What The Internet Is And Is Not. World Of Ends
Cadbury Follows Up Drumming Gorilla Viral Video With Trucks Video And A New Site
Virgin And Google Team Up For Virgle. Become A Space Pioneer With Richard Branson, Sergey Brin and Larry Page
Going Back To The Client Side. Just Not Cut Out For Agency Life.
Terry Fallis Makes The Short List For Stephen Leacok Memorial Medal With His Novel The Best Laid Plans

April

		1	2	3	4	5
6	7	8	9	10	11	12
13	14	15	16	17	18	19
20	21	22	23	24	25	26
27	28	29	30

Categories Adjusting the Pitch Advertising Agency Stuff Badvertising Brands & Branding Client Stuff Customer Experiences Digital Marketing Direct Marketing Ideas & Experiences Local Events - Toronto Podcasts Public Relations Social Media Stuff Uncool Very Cool

Monday, April 14, 2008

Ban On Buzz Marketing In UK

The IPA in the UK warns that as of May if you are being deceptive with your "buzz" marketing you will be sent to the penalty box.

The meat of the message is don't be a meat-head. It boils down to doing things above board and not sneaking around. Common sense type stuff.

Oh well, there goes my plan to leave little wired up neon boxes all over London to advertise cartoons.

Technorati Tags: IPA Buzz Marketing Ban

0 comments

Add a comment

Name	Email Address
Website
Comments (you may use HTML tags for style)