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Not all "sites" are online. This clever little thirty-second spot from Coleman pokes a bit of fun at the social web with the voice of Sam Elliott adding a nice touch.
Found via Nick Kinney over at American Copywriter.
Technorati Tags: Coleman Social Media Social Networking Digital Marketing American Copywriter Sam Elliott
Great video ... I've been camping since I was a toddler and think they're really on the mark with the messaging.