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Schweppervescence. Remember that term brought to us from the folks at Schwepps? I had not heard it for a while but this video is a great tie-in, reminding of those teeny-tiny bubbles hitting your face. Vodka tonic, twist of lime anyone?
Hat Tip to Tim Coyne.
Technorati Tags: Cadbury Schweppps YouTube Tim Coyne Schweppervescence
Hi Michael.
Yeah. For me, Schweppes focussed in on the one thing you remember if you've ever had Schweppes Ginger Ale. The fizz. The bubbles. To me that is their brand. So it was a lot of fun to see them take this to a creative level in this campaign. Fun stuff.
Thanks for the "hat tip".
Tim
Thanks for dropping by and commenting Tim. I think they did a great job of connecting that brand memory we all have of those little bubbles hitting our faces.
And, I always wondered what an exploding water balloon looked like when you slow it down.Now I know!