Yes it is Google.
Here is what William Lozito just blogged about over at Strategic Name Development Blog.
For the second in year in a row, Google has been given the nod by sometimes controversial online branding portal Brandchannel as the "brand that had the most impact on our lives".
This year, 3,625 branding professionals ranked Google once again ahead of Apple, followed by YouTube (which Google now owns) and Wikipedia. Ian at Green Gathering points out that with this announcement, "user generated websites and social media have finally hit the big time."
Is it any surprise? Google is not so much of a brand anymore as it is a way of life. Through the daily phrases and experience of "Google me", "Google yourself", "I’ll Google him/her/them/it/whatever", Google is firmly know as a verb, not a noun (always has been).
However, if you live in China you are more likely to Baidu. If you did not know, Baidu is the Chinese search engine is leaving Google in the dust in the Far East. I can tell through Google Analytics that I have some readers in China, but in terms of percentage of “views by source” traffic that is coming to The Client Side via search, I have yet to see Baidu even mentioned. Obviously I have some work to do with my overseas audience.
So, go get Googled! Or, get your bad boy Baidu on.
Technorati Tags: Google Brand Names Branding Brands Yahoo! Baidu Social Media
