Stop motion origami does a beautiful job to tell the story of ASICS running shoes.
Origami In the Pursuit of Perfection from MABONA ORIGAMI on Vimeo.
According to artist Sipho Mabona "the advertising company Nordpol Hamburg+ (which is currently
listed in the top ten advertising agencies world wide) asked me to help them make
an origami movie. I spent the following four weeks designing around twenty origami
models for the video and consulting the computer animators. The world wide corporate
movie which tells the story of the Japanese sports brand ASICS has won numerous
awards."
As well it should.
Found via Smashing Magazine. Hat tip to Dom via Twitter.
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