Frank Palmer, chairman of DDB Canada, sure knows how to get the headlines. In a case of shifting moral high ground at DDB, a week after Frank took a stance on the use of Blackberries in meetings, his team went for broke on the other end of the spectrum with a horribly tasteless campaign that is gathering buzz for all the wrong reasons.
The ads, created and designed by DDB for Running Free (who currently have an announcement about the campaign posted on their home page), were supposed depict hypothetical injuries resulting from females who go jogging without wearing the appropriate sports-bra. The images of women with black-eyes, bruises and swollen-faces in pursuit of a punch-line is wrong. I don't think I need to explain why.
Some ideas should never leave the white-board (or even make it to the white board). Read full story from Marketing Magazine - Running Free calls DDB ads a ‘hoax’.
I'm tagging in The Mose on this one!
Technorati Tags: DDB Advertising Badvertising Running Free Marketing Magazine Frank Palmer Tasteless
