The Power Of A Simple Message Done Well

Michael, thanks for sharing this. Your observation is bang on. Often times the most powerful messages are those that are the simplest and easiest to understand. I fear that we've put such a premium on being viewed as clever that we forget true insight involves distilling the complex into manageable doses. If I have to spend too much time digesting the content, there's a much greater chance for the core idea to become lost in the noise. We could all do with a re-read of Orwell's Politics and the English Language.

Thanks for your comment Jonathan. I just read a couple of great books on creating great advertising, the first was "Hey Whipple, Squezze This!" by Luke Sullivan and the second was "Juicing The Orange" by Fallon and Senn. Both speak to finding real consumer insights and then communicating without killing it.

This is a great example of it in action.

Nice post and BTW congrats on your spot on Being Peter Kim's Top 20 marketing blogs - I have been following your blog ever since!

I wanted to point you to a survey of B2B marketers of their favorite Web 2.0 tools if you are interested ...

here is the survey link
http://pro5.sgizmo.com/survey.php?SURVEY=2VG35UWR8REZZIXYCRXMEI5NIOBTU7-4519-1303488&pswsgt=1186002487

here is a directory of the results
http://www.directimpactnow.com/leadgentools/web2-tools-directory.html

and here is B2B Marketing Magazine's coverage of it
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20070716/FREE/70716017/1109/FREE

and here is my most recent post on it
http://buzzmarketingfortech.blogspot.com/2007/08/b2b-marketers-vote-on-best-web-20-tools.html

best
Paul Dunay

PS let me know if you would like to do a podcast with me sometime