Money is always looking for somewhere to go. We started out with currencies of abundance back in the day and moved to a model of scarcity ever since. Is the web bringing us back to abundance?
These are the economics of the web as explained by Douglas Rushkoff, author of various books including Get Back In The Box "How being great at what you do is great for business", a great read full of fantastic ideas for businesses of all kinds.
It may be a good idea to be "less Saatchi and more Craigslist" if businesses had not become so good at incompetence. This is just one of the insights in his talk "How The Web Ate The Economy And Why It Is Good For Everyone" at the O'Reilly Web 2.0 Expo a little while ago. My only complaint? It was not long enough.
Enjoy.